Our story

⁠History is not written all at once. It is written one chapter at a time.

Welcome to CZARD.

THE FILM

About Us

Two Models

Many more to come.

THE COMPASS

The GENÈVE 1541

CZARD is a contemporary watch house shaped by the enduring principles of Swiss watchmaking: precision, restraint and an uncompromising respect for craftsmanship & horology.
Made for the time ahead. Designed to remain.

At CZARD, we don't celebrate how many watches we've sold. We celebrate every chapter we've completed.

Our Philosophy

Crafted with purpose

Intricate Craftsmanship

A Luxurious Customer Experience

High Standards of quality checks

An Environment for horology

The movement

What can't be seen is
held to the same
standard as what can.

Beneath the dial sits a self-winding movement built with Swiss precision and finished by hand — decorated where no one will look, because the standard does not change when the caseback closes.

  • Sellita SW261-1 AutomaticCalibre
  • ~42 HoursPower reserve
  • 28,800 BPHFrequency
  • Brushed and PolishedFinishing
  • 38 Synthetic RubiesJewels
  • 50 MetresWater resistance
LOGO STUDY ÉTUDE DU LOGOTYPE

CZARD

CZARD was born from Instinct and Rhythm: the house took its name from the elements that shaped it.

Palm & Panther

The Palm tree as a symbol of freedom and escape.The Panther represents confidence, strength and independence.
Combining both creates a narrative of freedom, with power and grace.

A SPACE DESIGNED FOR EXCELLENCE

OUR OFFICE IN GENEVA

A SPACE BUILT FOR FOCUS

Every detail of our Geneva office is designed to foster precision


INSPIRING SURROUNDINGS

A refined environment that reflects the values of Swiss craftsmanship and timeless design


COLLABORATION AT ITS FINEST

Spaces that bring people together to share ideas, challenge thinking and create the impossible.

The house

Measured in decades,
not seasons

OPAL TOWER, 42, Burj Khalifa Street,Business Bay, Dubai