The Ecru
A Tribute to Fine Watchmaking
CRAFTED ENTIRELY IN SWITZERLAND.
Crafted entirely in Switzerland, GENÈVE 1541 is shaped by the discipline that made Geneva synonymous with fine watchmaking. Powered by a Swiss Sellita automatic calibre, it embodies precision, restraint, and the belief that every detail must earn its place.
READ OUR FULL STORY
BUILT TO NOTICE
A FEW DETAILS WORTH NOTICING.
-
THE MOVEMENT
The Genève 1541 is powered by an Automatic Swiss Made Sellita 261-1 movement with a power reserve of ~45 hours.
-
THE DIAL
This central area of the dial is decorated with a series of longitude and latitude lines to evoke the globe.
-
THE SUB DIAL
The hours and minutes are indicated centrally with a sub-dial at 6 o’clock measuring seconds.
-
THE CASE
Features a high dome crystal into a 38mm case wristwatch along with our signature Palm & Panther crown.
A NOTE ON SWISS CRAFTSMANSHIP
WHY SWITZERLAND RULES TIME
THE HERITAGE OF THE WORLD'S FINEST WATCH MOVEMENTS.
For over 500 years, Switzerland has perfected the art of measuring time. From alpine workshops to global icons, every tick is built on generations of relentless pursuit of perfection.
From independent ateliers to legendary maisons, the world's most respected watchmakers choose Switzerland. Because when it comes to time, there is no second best.
THE MOVEMENT
BEYOND THE DESIGN.
- MODEL
- CZARD GENÈVE 1541
- REFERENCE
- CZ-1541
- CASE DIAMETER
- 38mm
- CASE THICKNESS
- 11.5mm
- CASE MATERIAL
- 316L stainless steel with Rose Gold Plating
- DIAL
- Textured finish, Applied Pyramid indices
- CRYSTAL
- High Domed Sapphire Crystal, anti-reflective coating
- WATER RESISTANCE
- 50M / 5 ATM
- MOVEMENT
- SWISS MADE SELLITA SW261-1 MOVEMENT
- POWER RESERVE
- ~45 Hours
- STRAP
- Brown calf leather, quick-release
- BUCKLE
- Stainless Steel Rose gold-plated
THE FULL ARC
WHERE ÉCRU SITS IN THE TRILOGY
THE CZARD COMPASS
VENI | VIDI | VICI
IN THE BOX
WHAT ARRIVES WITH THE GENÈVE 1541
The CZARD GENÈVE 1541, fitted and time-set inside our collectible box.- A Certificate of Authenticity.
- A Souvenir coin that embraces our admiration for Julius Caesar.
- A box that holds the Warranty Card and the CZARD Coin.
- A User Manual for you to get acquainted with your new CZARD.
CARE & WARRANTY
MADE TO BE WORN FOR YEARS.
- Lifetime warranty against manufacturing defects
- Recommended service interval: every 3–5 years
- Protected against everyday splashes and handwashing
- Dedicated after-sales support through CZARD Care
JOIN THE CZARD HOUSE
Get early access to new releases, and the stories behind them, straight to your inbox.
You can unsubscribe anytime. For more details read our Privacy Policy